The times we are living in involve great changes. Some even talk about a revolution. However, one thing is for sure: the beginning of the new century is marked by radical challenges.

Everything is changing - the development model, the way we consider economic growth, the way we intend the quality of life. Environmental, economic and social sustainability is one of the most influential concept of our times. We can face these challenges only by drawing fully from our most important resources as individuals: intelligence, creativity and curiosity.
That’s how sustainability complements innovation and technology, leading to the idea of a smart city. Instead of being a place difficult to live in, the city becomes a people-oriented, innovative, technological, eco-friendly and sustainable place.

City planning, against the uncontrolled and random growth that enlarges the size of the city without generating benefit, plays a major role.
Smart cities are tight, based on intelligent systems and manage the urban flow with electrical and energy networks. A smart city uses land in a mindful way, being aware that it is a limited resource, therefore avoiding abuses, promoting land recycling for new urban activities.

Everywhere in the world, people shape highly innovative design criteria, by customizing these concepts in unique ways. By carefully analyzing local environment, history, culture and lifestyle, it is possible to provide practical answers to the new century challenges.

We have changed the way we think about our home, the way we create energy, the way we enjoy green areas, produce, consume, move, work. That’s the current pattern in London, Freiburg, Stockholm, Portland, Barcelona, Chicago. The same happens in Genoa, with the redevelopment of the harbor and the town center. You can see cities turning to a global reality, setting the pace, and paving the way for others.

We see the SGL Carbon industrial area as an opportunity for our city to join this deep change.

Marco Polo describes a bridge, stone by stone.
- But which is the stone that supports the bridge?" - Kublai Khan asks.
- The bridge is not supported by one stone or another, - Marco answers, - but by the line of the arch that they form."
Kublai Khan remains silent, reflecting. Then he adds:
- Why do you speak to me of the stones? It is only the arch that matters to me.
Polo answers:
- Without stones there is no arch.
(Invisible Cities, by Italo Calvino)


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